Something a little bit different today… A guest post from one of the smart guys in the UK group training market, Sean Ryan. I met Sean for the first time last November at one of Paul Morts infamous Masterminding events in Marbella. The fact that Sean was actually at the event makes him a smart
Most personal trainers seem to struggle with letting go of tasks that they really have no expertise in and have absolutely no right getting their heads in to, wasting an inordinate amount of time struggling where they could be spending their time doing something WAY more productive. What tasks am I on about? Websites Graphic
Yes that’s right I found £5000 worth of business in my junk mail box! Let me explain. I am in the fortunate position that I’m in demand, for which I am thankful. But maybe sometimes I get too in demand and busy. Stupid busy…..eg im so busy I do stupid things and make mistakes! There
Do you think your services are too cheap or expensive? Do your prospects often baulk at the price when you quote you fees for PT or bootcamp. Personal Trainer Pricing is tough, because it is (or should be) a premium priced service. We can’t ignore price as irrelevant , it is extremely relevant to your
Facebook recently changed its Fan Page structure to the timeline layout, which pretty much scuppered most peoples attempts at forced opt in’s on their pages. The new layout along with Facebook’s new guidelines (read RULES) pretty much stops you from tricking people to ‘like’ your page. The rules also state your timeline ‘cover image’ cannot
You’ll know that I am a huge believer in varied reading for fitness professionals… We often get in to a rut of reading the same stuff, by similar authors on similar subjects. Or the biggest sin of the Fit Pro, only ever reading books about heath and fitness related stuff! The more varied your reading
It’s that time of year when you put up your prices. Happy days! However speaking to many personal trainers via our, webinars, blog and podcast’s and colleagues who are also personal trainers, they are afraid to put their prices up. Afraid because they think they will lose customers. I asked one trainer the other day
Being honest here (a value), I never even knew that’s it was a good idea to have values and beliefs until I was about 27 or 28 years old. I had values and beliefs I just hadn’t given them much thought, I didn’t realise that they were instilled into me by my upbringing and life
OK, so the title may be a little too black and white… but there is no denying we all spend our hard earned cash on stuff we WANT rather than what we NEED. I need to invest in a new washing machine, however I’d much prefer to spend my money on a new set of
We’ve all seen (and hopefully used) the numerous before and after photos that personal trainers use on their websites. This is the way we traditionally get “social proof”. Social Proof is basically a marketing strategy to say, ‘these people have tried our stuff’. People generally look for proof that someone else is/has used your thing
Get "The Principle Of Slight Edge"
7 Ways ANY Personal Trainer Can Knock Their Competitors From Google's Front Page
